We were determined to find a way to break through the traditional trade-off between driving pleasure and passenger comfort. The joy and pleasure that grow as car and driver communicate and respond to each other should not sacrifice the comfort of family or friends also riding in the car. The goal became to add a new dimension of driving pleasure to the All-New CX-5 by making it an SUV that all customers would enjoy and form an attachment with. That’s what we have pursued with the All-New CX-5 to make people smile.
At Mazda we know that Jinba ittai means oneness between horse and rider. The benefit of this ideology that is injected into our brand, is the feeling of togetherness it creates. The result is an intuitive, effortless driving experience. But the point of the effortlessness and grace is to make you feel better, rejuvenated, and reinvigorated each time you drive a Mazda. The transformation, mood enhancement, and overall general feeling of being happier because of driving is what motivates us.
Mazda believes that the soul of the maker is transferred to the soul of the object. Therefore, our CX-5 carries the soul, intent, and pride of our designers and engineers. At Mazda, we elevate functionality to art to be enjoyed by its owners for many years.
The colour red has always been part of Mazda’s soul and a crucial part of its history. We consider every detail of the vehicle and our obsession propels us forward with technology that turns robots into craftsman. It is because of this that we have created a new method of paint that interacts with the environment and highlights the beauty at every angle of our vehicle. Discover more about Mazda’s new paint color, Soul Red Crystal:
赤という色は、いつの時代もマツダのクルマづくりの魂を表現しています。最初の乗用車R360クーペ以降、赤はマツダの歴史において欠かすことの出来ない重要な色。人の心を揺さぶる「世界一美しい赤」を目指して生み出されたSoul Red Crystalの開発思想と、究極の赤を実現した匠塗の技術をご紹介します。