スバル、3列シート7人乗りクロスオーバーを米国市場中心に投入予定

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トライベッカ

スバルが、アウトバックよりも大型の新型クロスオーバーを2年後を目処に市場投入するとの報道がありました。どうやら3列シート7人乗りのようです。

Automotive Newsが伝えるところでは、スバルは、アメリカイリノイ州の工場で生産される、アウトバックよりも大きな新型クロスオーバー車をこの2年に発売するそうです。

その車のスタイリングを、アウトバック似にするかフォレスター風にするかを決めているところで、トライベッカのような偏ったデザインにはしたくないようもよう。

7人乗りクロスオーバーには、とても強力なライバルがあり、どのように製品のポジションを区別できるかが基本的な戦略となる。そして、トライベッカよりも大きく3列シートにするが、シートアレンジは検討中とのこと。

リソースも限られているから、アメリカ市場に重きをおいてデザイン(設計)する(レガシィも同様)そうです。ちなみに、レヴォーグは、小さいからアメリカ市場への投入は無いということです。

Automotive Newsは、読めなくなることがあるので、多めに引用してます。

A Grand Outback? Or a larger crossover that is more distinct than Subaru’s popular midsize vehicle?

That’s the decision Subaru is grappling with as it develops an all-new crossover bigger than the strong-selling Outback for sale in about two years. The seven-seat crossover will be produced at Subaru’s factory in Indiana.

Subaru is deciding whether to make the new crossover a "big brother" with Outback’s rugged and off-road-worthy styling, company executives said. Or the new vehicle could get distinctive styling similar to the strategy with the Forester, a compact crossover smaller than the Outback.

One thing Subaru doesn’t want to do is doom the new crossover with a polarizing design like it did with the ill-fated Tribeca. The Tribeca went out of production in January 2014 because of slow sales.

There is no doubt that the seven-seat crossover will compete against the Toyota Highlander, Nissan Pathfinder and Honda Pilot because "they are so strong," said Nobuhiko Murakami, senior vice president of global marketing for parent company Fuji Heavy Industries.

"How can we differentiate the position of our product?" he said "That is the fundamental strategy."

The new all-wheel-drive crossover will be roomier than the Tribeca and have three rows of seats. "But how we will arrange the seats is still under discussion," Murakami said.

One thing is certain: The new vehicle is being designed primarily for the U.S., Murakami said. "Our resources are limited, and we have to develop our product by putting our major focus on the United States. This is the only way we will survive."

The Levorg is a replacement for the former Legacy station wagon and was initially developed for Japan, Murakami said. Subaru has since decided to sell it in Europe, and the European version was unveiled at the Geneva auto show this month.

Subaru decided the priority for the United States was the bigger Legacy sedan that’s designed primarily for that market, he said.

Subaru's 7-seater poses big design question


CarscoopsでもAutomotive Newsを元に記事が掲載されています。
Why Isn't Subaru Just Making A Three-Row Outback?

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